The entire world came to a halt for a while when the COVID-19 pandemic was announced in 2020, a year that we will all remember, but at the same time, it marks a before and after in various aspects of our lives, from personal to professional.
While the world was experiencing isolation, it became necessary to adapt businesses and companies to the digital world. This shift meant that thousands of people started to carry out their work remotely from their homes. Certainly, remote work existed before the COVID-19 pandemic, but it was greatly amplified by the current situation, and the once-famous digital nomads became a growing community.
We spent a couple of months at home, facing critical moments but also experiencing growth and unity among society. Gradually, some countries began to control infections, allowing their residents to return to various activities, albeit with sanitary measures in place. Borders started to open, and a significant number of people, eager to enjoy life again, embarked on new adventures.
People of all age groups had remote jobs, seeing this as an opportunity, taking their work with them and a suitcase to travel the world. Mexico, being one of the first countries to open its borders, began to welcome people from all over the world, who weren’t necessarily looking for a vacation spot but rather a place to settle for a while.
The economy started to recover, with a high demand for medium and long-term rentals. Places like Playa del Carmen and Tulum, which used to receive digital nomads for short stays, now welcomed them to their new home. The Riviera Maya has become a paradise for digital nomads, offering cities with good infrastructure while maintaining a small-town feel, surrounded by nature and an abundance of recreational activities. Investors have become aware of this situation and are improving and focusing the development of these cities on the digital world.
Now we see this blend of cultures on the streets of Playa del Carmen or Tulum, creating jobs and adapting to what we call the new normal.
If you’re thinking of investing, we are in a moment of opportunity, with high demand in the real estate sector.
