The entire world came to a halt for a while when the COVID-19 pandemic was announced in 2020, a year we will all remember, but which at the same time marks a before and after in various areas of our lives, from the personal to the professional.
Although the world experienced isolation, it was necessary to continue. Businesses and companies found themselves in the need to adapt to the technological world, which meant that thousands and thousands of people began to carry out their work remotely from their homes. Certainly, before the COVID-19 pandemic, remote work already existed, but it was maximized with the current situation, and the famous digital nomads were now a growing community.
We spent a couple of months at home, critical moments but also of growth and union among society. Little by little, certain countries were controlling infections, allowing their inhabitants to return to carry out various activities but with sanitary measures. The borders began to open and a large number of people eager to enjoy life ventured out.
People of all age ranges had remote jobs, seeing this as an opportunity, taking work with them and a suitcase to travel the world. Mexico, being one of the first countries to open its borders, began to receive people from all over the world, who were not necessarily looking for a place to vacation, but to settle for a while.
The economy began to reactivate, with a high demand for medium and long-term rentals. Places like Playa del Carmen and Tulum that received digital nomads for seasons now welcomed them to their new home. The Riviera Maya has become the paradise of digital nomads, cities with good infrastructure but at the same time small with everything at their fingertips, surrounded by nature and endless recreational activities, where investors have become aware of this situation, improving and focusing the development of these cities towards the digital world.
Now we see that mixture of cultures in the streets of Playa del Carmen or Tulum, generating work and adapting to what we call the new normal.
If you are thinking of investing, we are at a moment of opportunity, with high demand in the real estate sector.
